THE AUTHOR BEHIND THE SERIES

Russell
Cummings.

Business coach. Author. Founder of SHIFFT.

Helping owners and leaders turn good intentions into consistent action.

THE IDEA IS SIMPLE

Know what matters.
Make a practical plan.
Follow through.

PRACTICAL EXPERIENCE

Built around
the realities of work.

Russell has spent more than 40 years working with business owners and leaders. Through SHIFFT, he helps people clarify their direction, improve productivity and turn plans into results.

The Focused Execution series brings that practical experience into a set of connected books and journals. It gives readers a way to learn the principles, set their annual priorities and build a rhythm of daily action.

The books are designed for people managing competing demands who want a clearer connection between their goals and the way they work.

Learn more about SHIFFT (opens in a new tab)

THE FOCUSED EXECUTION FRAMEWORK

Focus. Discipline. Control.

01

Focus

Choose the priorities that matter most and make deliberate decisions about where your time goes.

02

Discipline

Develop the routines and habits that help you protect your attention and keep moving.

03

Control

Use connected planning and regular reviews to stay visible, accountable and able to adjust.

YOUR NEXT STEP

Give your priorities a place to grow.

Choose the book that meets you where you are.

Explore the series

Inside the workbook

Sample page from Annual Operating Plan.